The NFL auction for players’ gear surpassed the record-high $1 billion price tag of a 2013 auction by almost $200 million.
The league said Friday that the total value of the auctioned merchandise surpassed the $1,100,000,000 mark for the first time, bringing the total revenue earned in the past five years to more than $1 trillion.
The NFL Players Association said in a statement that the auction was a record-breaking event that helped raise awareness about childhood obesity, and was a great example of how the NFL can support families in difficult economic times.
“As a fan of the game and a member of the NFLPA, I applaud the NFL for its efforts to support the health and wellbeing of our players,” said NFLPA executive director DeMaurice Smith.
“This auction represents a great step toward our goal of protecting and expanding the league’s mission to provide health care, educational opportunities and economic opportunities to millions of children and adults across the country.
The total value for the auction exceeded $1bn.